Shirley Gouffon, Senior Vice President, of Selig Enterprises, Inc., has an extensive and impressive background in commercial real estate development and leasing.

Shirley’s focus in the industry and area of expertise is street-level urban retail. In her role as Senior Vice President strongly focuses on 12th & Midtown, a 25-acre, $5 billion mixed-use development in Midtown, Atlanta. Shirley is responsible for the Retail Component, which is being developed in seven phases and will ultimately feature more than 500,000 square feet of flagship quality retail space. To date, Shirley has been instrumental in bringing an impressive line-up of world-class tenants to Midtown, including STK, RA Sushi, Ri Ra Irish Pub, Exhale Spa, Café Intermezzo, Ribalta, Princi Italia, Babalu Tacos & Tapas, Dancing Goats Coffee Bar, Bulla Gastrobar and Steel. All of these tenants have been thoughtfully targeted for their unique appeal to the Atlanta market in general as well as their compatibility with the dynamic Midtown demographic. The genesis of this vision stemmed from the desire to lay the foundation for Midtown to become a major regional, shopping, dining and entertainment destination. Shirley’s unique vision for urban street-level retail is exemplified throughout Midtown in Selig’s award winning projects including 12th & Midtown, The Plaza Midtown and Brookwood Place on Peachtree, which have helped establish Midtown as one of Atlanta’s most desired areas to do business.

In addition to overseeing a portion of Selig’s retail portfolio, Shirley has been periodically engaged by third party clients, including Wood Partners, Equity Office and Paces Properties, for her retail expertise and unique approach to branding and merchandising. Shirley was retained by Paces Properties in 1996 to oversee the remerchandising of Vinings Jubilee, a lifestyle center development, which culminated in the creation of one of Atlanta’s premier shopping destinations.

During her tenure at Selig, Shirley has been actively involved in leadership positions with various professional and real estate trade organizations, including ICSC, REGA and CREW Atlanta. Considered an industry leader, Shirley has consistently maintained a commitment to excellence in all aspects of the commercial real estate profession.