Shirley Gouffon

Shirley A. Gouffon

Senior Vice President

Shirley Gouffon, Senior Vice President of Selig Enterprises, Inc., has an extensive and impressive background in commercial real estate development and leasing.

Shirley’s focus in the industry and area of expertise is curating experiential retail often within an urban mixed-use development. In her role as Senior Vice President, Shirley focuses much of her time on The Works, an 80-acre adaptive mixed-use development located in Atlanta’s Upper Westside currently in development. The multi-phased masterplan comprises 350,000 square feet of retail and entertainment; 500,000 square feet of office; 500 residences; 200 hotel rooms; and 13 acres of greenspace. Phase One, 27 acres, is currently under construction and scheduled for openings beginning later this year.

Shirley lead the retail component of the 12th & Midtown project, a 25-acre, $5 billion mixed-use development in Midtown, Atlanta. Shirley was instrumental in bringing an impressive line-up of world-class tenants to Midtown, including STK, RA Sushi, Ri Ra Irish Pub, Exhale Spa, Café Intermezzo, Dancing Goats Coffee Bar, Bulla Gastrobar and Drybar. Each of these tenants were thoughtfully targeted for their unique appeal to the Atlanta market in general as well as their compatibility with the dynamic Midtown demographic. Shirley’s unique vision for urban street-level retail is exemplified throughout Midtown in Selig’s award-winning projects including 12th & Midtown, The Plaza Midtown and Brookwood Place on Peachtree, which have helped establish Midtown as one of Atlanta’s most desired areas to do business.

In addition to overseeing 1.5 million square feet of Selig’s 15 million-square-foot portfolio, Shirley has been periodically engaged by third party clients including Wood Partners, Equity Office, and Paces Properties for her retail expertise and unique approach to branding and merchandising.

During her tenure at Selig, Shirley has been actively involved in leadership positions with various professional and real estate trade organizations, including ICSC, REGA and CREW Atlanta. She currently serves on the Midtown Alliance Development Review Committee (DRC). Considered an industry leader, Shirley has consistently maintained a commitment to excellence in all aspects of the commercial real estate profession.