Selig Enterprises, one of Atlanta’s largest real estate companies, is chasing the economic wave created by Kia Motors in west Georgia. And Selig surely won’t be alone as more developers see opportunity in what is becoming a manufacturing mecca around the Korean automaker.

Just as Kia recently announced it will hire another 1,000 workers, Selig and joint venture partner Standing Tree Land Co. unveiled plans for a huge retail, hotel and residential development to include an outlet mall. The $400- to $600-million project would be built on about 305 acres of rolling hills they have under contract in LaGrange.

The partnership would act as master developer for a planned outlet mall, a power center, a grocery-anchored center, a medical office building, apartments and several hotels, said Bob Riddle, an executive vice president with Selig.

“This whole thing is driven by the Kia plant,” Riddle said. “They have 3,000 employees and there were 6,000 or 7,000 second-tier employees created in the last year through Kia suppliers.”

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